Case 3-A: Corporate Responsibility: Just Sales or Doing Well by Doing Good?

Post #7

Case 3-A: Corporate Responsibility: Just Sales or Doing Well by Doing Good?

The ones responsible in developing the Brita campaign should have done a more accurate research within their own company before launching such campaign.  If they would have done research first within their company products, they would have found out that Clorox did not collect filter for recycling. With such results in hand, they could have found out a way for solving that problem before the actual recycling campaign was developed. News journalists should indeed investigate campaigns of this sort and write about what they find in order to call attention within companies. This case leaves an open eye to think that most of the time companies create this type of campaign just to create a good image among their customers without taking into consideration the means in which they are proceeding.