Tuesday, September 18, 2012

M&M'S "One Track Mind" Commercial featuring Ms. Brown




Post #6

M&M'S "One Track Mind" Commercial featuring Ms. Brown TARES Test Analysis

T: This ad fails to portray what is actually distinctive about M&M chocolate from other chocolate brands. At the end of the ad, actor William Levy asks to Ms. Brown: “Is that made of chocolate too?” making the assumption that M&M chocolates are made entirely of pure chocolate. This is a plus for the brand.

A: This ad definitely contains an authentic claim.

R: This ad treats the receiver with respect. Its dialogues a totally fits in a regular basis conversation. It does not make use of censored language whatsoever making it easy going for all type of audiences.

E: There is a clear sense of equity between the sender and receiver. I think the message is clear from the beginning.

S: This ad is socially responsible because it does not portray any double sense, censored scenes or language.  

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