Post
#6
M&M'S
"One Track Mind" Commercial featuring Ms. Brown TARES Test Analysis
T:
This
ad fails to portray what is actually distinctive about M&M chocolate from
other chocolate brands. At the end of the ad, actor William Levy asks to Ms.
Brown: “Is that made of chocolate too?” making the assumption that
M&M chocolates are made entirely of pure chocolate. This is a plus for the
brand.
A:
This
ad definitely contains an authentic claim.
R:
This
ad treats the receiver with respect. Its dialogues a totally fits in a regular
basis conversation. It does not make use of censored language whatsoever making
it easy going for all type of audiences.
E:
There
is a clear sense of equity between the sender and receiver. I think the message
is clear from the beginning.
S:
This
ad is socially responsible because it does not portray any double sense,
censored scenes or language.
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