Case 3-A: Corporate Responsibility: Just Sales or Doing Well by Doing Good?

Post #7

Case 3-A: Corporate Responsibility: Just Sales or Doing Well by Doing Good?

The ones responsible in developing the Brita campaign should have done a more accurate research within their own company before launching such campaign.  If they would have done research first within their company products, they would have found out that Clorox did not collect filter for recycling. With such results in hand, they could have found out a way for solving that problem before the actual recycling campaign was developed. News journalists should indeed investigate campaigns of this sort and write about what they find in order to call attention within companies. This case leaves an open eye to think that most of the time companies create this type of campaign just to create a good image among their customers without taking into consideration the means in which they are proceeding.

M&M'S "One Track Mind" Commercial featuring Ms. Brown

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M&M'S "One Track Mind" Commercial featuring Ms. Brown TARES Test Analysis

T: This ad fails to portray what is actually distinctive about M&M chocolate from other chocolate brands. At the end of the ad, actor William Levy asks to Ms. Brown: “Is that made of chocolate too?” making the assumption that M&M chocolates are made entirely of pure chocolate. This is a plus for the brand.

A: This ad definitely contains an authentic claim.

R: This ad treats the receiver with respect. Its dialogues a totally fits in a regular basis conversation. It does not make use of censored language whatsoever making it easy going for all type of audiences.

E: There is a clear sense of equity between the sender and receiver. I think the message is clear from the beginning.

S: This ad is socially responsible because it does not portray any double sense, censored scenes or language.  

Stanley Forman’s photo vs. The Falling Man

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Midrange Issues

Stanley Forman’s photo vs. The Falling Man

Photo by Stanley Forman

Stanley Forman’s photo portraits a 2 year old girl and her godmother falling from a fire escape in Boston while being rescued from a fire in their home. The godmother did not survive the fall. This photo is shocking and disturbing, but not as much as the one taken by Richard Drew named, "The Falling Man” which portraits one of the horrors from the 9/11 terrorists attacks. Both photos were taken in chaotic incidents involving fire, but there is a huge difference among them. In Stanley Forman’s photo, both the 2 year old and her godmother are falling down due to an accident with the fire escape stairs. If there would not have been an accident in the escape stairs, they would have survived. Instead, Richard Drew’s photo portraits a falling man that has no escape from death. It was either jumping, or burning to death inside of one of the Twin Towers.

Photo by Richard Drew

Does Ethical News Values work with/against the Seven Classic News Values?

 

Post #3

Does Ethical News Values work with/against the Seven Classic News Values?

 

Every Journalist depends upon these values in order to decide whether news is newsworthy.  The Traditional Seven News Values are: timeliness, impact, conflict, currency, human interest, prominence, and proximity. Not much of a difference, the Ethical News Values are: accuracy, confirmation, tenacity, dignity, reciprocity, sufficiency, equity, community, and diversity. Ethical News Values work with the Traditional Seven News Values because both work together in order to reflect the right standards of journalism. When writing a news story, time is essential. Also, you need to have tenacity to meet your news stories deadlines. It shows a lot, if you as a news writer show an impact on the reader, as well as, a human interest toward their main interests within a community. It is important to news writers have a well-formed dignity in order to inform the reader. For every news story, it is important to apply the essence of all these values into account.

 

 

Who is my moral compass?

Post #2

Who is my moral compass?

I like to think my moral compass is like a real compass with the slightly difference that it does not point at coordinates or latitudes. Instead, my moral compass points at my moral values as a person. My north is points my integrity. My south points forgiveness. My East points compassion, and last but not least, my west points to responsibility.

Integrity is the consistency of actions. As a woman, integrity is very important because it defines what type of lady you are.  Consuming drugs, drinking alcohol, getting a tattoo, having sex before marriage, are examples of actions that go against my integrity. I would say a person’s integrity depends most of the time on the education they have received at home since an early age. As my north, I tried to keep my integrity up high by not doing actions that go against it.

  Forgiveness is not easy. To forgive someone that has offended you usually takes time and gust to do it. As a catholic, I have learned through the years to forgive and to ask for forgiveness too. Still, I feel I have so much to learn from it. The most important is to accept, when we have made a mistake, and be willing to correct it. The best way to start is by saying “I’m sorry”. As my south, forgiveness usually goes down into my emotions.

 According to actor Mathew Fox, compassion is not sentiment but is making justice and doing works of mercy. Compassion is not a moral commandment but a flow and overflow of the fullest human and divine energies.” Because we live submerged in our crazy busy lives, we forget that each one of us is here for a reason make a better world. How? We can start by treating others the same way we would like to be treated.

Responsibility is and will always be important. The sooner you learn how to be responsibly the better it is for you.  Being responsible is like a discipline you need to practice it every day.  Since I was little, my mom thought me how to be responsible with my school assignments. As I was growing up, I started learning other types of responsibilities. I feel with the age of time, they just keep increasing. 


  Following a north of integrity, a south of forgiveness, a east of compassion, and a west of responsibilities can be hard sometimes. But if you stay in the center, and try to follow each path through your everyday life you will see your moral compass points in an accurate position.  

 

What's the difference between moral and ethics?

Post#1

What is the difference between moral and ethics?

The difference between moral and ethics is different to everybody. But for me, moral is what defines a person’s particular behavior. On the other hand, ethics is the set of moral codes that has been established within a society. An individual moral behavior can be based on education, tradition adquire during the years. Ethics are slightly learned the same way as morals, but with the only difference that they are based on logical reasoning among society as a group. For example, the difference between moral and ethics can be illustrated when a crime is committed because a lawyer’s personal moral code is put to the test.  Though the lawyer’s personal moral code likely finds murder immoral and guilty, ethics demand the accused client be defended as deeply as possible, even when the lawyer knows the party is guilty and that a freed defendant would potentially lead to more crime. Ethics regarding legal issues must influence personal morals for a better justice system in which the accused are given a fair trial and the criminal must prove guilt.